
Taking customization to a whole new demographic, REEBOK and PLAY-DOH have teamed up to offer entrance into the sneaker culture starting with their first pair of kiddie kicks. Teaming up with toy giant Hasbro, the new collaboration will be aimed at toddlers ages 1 to 3 years old and will have gel cushioning and easy close fastners--and will of course come with two cans of PLAY-DOH. Priced at $30 [oh, to be a kid again!], the shoes will come in a variety of colors and styles and will be available at Kids Foot Locker and Sears.
on December 21, 2006, 3:33 am