In a new marketing campaign being talked about from groups as varied as the advertising community to tech geeks, Nike throws down the gauntlet to runners to make their New Year's resolutions and stick to them--or risk embarrassing outcomes like being duct taped to a mechanical bull, bobbing for lobsters or getting your nose hair plucked. No doubt these ads will spawn YouTube spoofs, a la "Lazy Sunday". And given the passion sneakerheads have for Nike and Apple, it should be interesting to see what those in our community can come up with...Anyone?
on December 27, 2009, 4:50 pm