Nike + Challenge: Keep Your New Year's Resolution...or Else
Posted by
admin
on
December 26, 2006, 11:34 pm
in
General
(
Sneaker Blogger
)
In a
new marketing campaign
being talked about from groups as varied as the
advertising community
to
tech geeks
, Nike throws down the gauntlet to runners to make their New Year's resolutions and stick to them--or risk embarrassing outcomes like
being duct taped to a mechanical bull
,
bobbing for lobsters
or
getting your nose hair plucked
. No doubt these ads will spawn
YouTube
spoofs, a la "Lazy Sunday". And given the passion sneakerheads have for
Nike
and
Apple
, it should be interesting to see what those in our community can come up with...Anyone?
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